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We’re Back: A New Season, We Beautify Boats hurricane relief Jamaica

  • 1 day ago
  • 2 min read


After a transformative month away We Beautify Boats hurricane relief Jamaica I’m proud to announce that We Beautify Boats is now reopened for bookings as of December 15th.


While overseas, our mission focused on supporting hurricane recovery and helping restore the Reggae Walk of Fame at Temple X Music Mansion.





Alongside an incredible team, we rebuilt homes, delivered critical supplies, and offered our hands in service where it mattered most with Spike from We Beautify Boats hurricane relief Jamaica


Alt Text Wide-angle, eye-level, photo-realistic image of the Canadian Jamaican Relief Team seated on a fallen palm tree after hurricane devastation in Jamaica. From left to right: Wisdom, Kit Andrew, Shane “Spike” Desloges, Mason, Scott, and Tony pause together amid damaged landscape, broken trees, and regrowth under a bright blue sky. The image captures teamwork, resilience, and solidarity following Hurricane Melissa, with hills and rebuilt communities visible in the distance. Support on-the-ground recovery and community-led rebuilding at http://cjreliefteam.com/ and follow mission updates at https://www.instagram.com/canjamrelief/

But stepping away from Ontario’s docks also gave me time to think — deeply.


Alt Text Eye-level, photo-realistic image of Shane “Spike” Desloges standing beside a severely damaged home in Jamaica, carefully assessing fallen palm trees that have crushed the roof and structural supports after a hurricane. Broken beams, exposed interior walls, and debris surround the property as Spike evaluates the safest method to stabilize and save the home. The scene reflects urgent, hands-on disaster response and technical problem-solving on the ground. Support real recovery and rebuilding at http://cjreliefteam.com/ and follow ongoing field updates at https://www.instagram.com/canjamrelief/
Click on this picture to see out team in action

What This Time Away Revealed after We Beautify Boats hurricane relief Jamaica


For years, I’ve taken bold steps to bring innovation and sustainability to Ontario’s marine service space. But the truth is, this industry is facing a tough storm:


  • BoatersOS was a big risk — without reward

  • Spikes Marine Station was a big risk — without reward

  • Our Cashback Loyalty Program — again, a risk without reward

  • And most recently, Laser Bottom Paint Removal, launched with high hopes, was met with indifference


Despite good intentions and investments made for the community, these initiatives stretched my ability to sustain meaningful growth. And in conversations upon my return to Toronto, I confirmed what I already suspected — many marine operators are still struggling to stay afloat.


Reopening With Purpose — A Clear Mission

Now that we're back, I'm not reopening just to return to business as usual. I'm reopening with one focused goal:

Secure 30 seasonal weekly service contracts for 2026.
So I can hire and sustain 10 skilled marine crew members — on the water, every day.
Alt Text Wide-angle, eye-level, photo-realistic image of Shane “Spike” Desloges standing with his We Beautify Boats crew on the dock at Port Credit Yacht Club in Ontario. The team lines up confidently along the marina, wearing matching long-sleeve work shirts, with sailboats and calm harbor water in the background, highlighting professionalism, teamwork, and precision marine craftsmanship. Learn more about yacht detailing and marine services at https://www.webeautifyboats.com/ and follow @webeautifyboats on Instagram for ongoing updates and behind-the-scenes work.
Alt Text Wide-angle, eye-level, photo-realistic image of the We Beautify Boats crew standing on the deck of a luxury yacht, facing away from the camera and flexing their arms in unison, proudly displaying branded We Beautify Boats shirts. Polishing cloths and tools are visible in hand, emphasizing strength, craftsmanship, and pride in marine detailing work. The yacht’s nameplate “Some Nice III” is visible above, reinforcing a premium service environment. Discover professional yacht detailing and marine care at https://www.webeautifyboats.com/ and follow @webeautifyboats on Instagram for real-world results and behind-the-scenes work.

Alt Text Wide-angle, eye-level, photo-realistic image of two We Beautify Boats crew members standing on a marina shoreline, facing the water and flexing their arms while proudly displaying We Beautify Boats logos on their long-sleeve shirts. Sailboats and motor yachts are moored behind them in calm harbor water under soft daylight, reflecting pride, teamwork, and hands-on marine craftsmanship. Learn more about professional yacht detailing and marine care at https://www.webeautifyboats.com/ and follow @webeautifyboats on Instagram for behind-the-scenes work and real results.


To meet this goal, we're adjusting our service model in a way that creates consistent presence and supports full-time employment on Ontario’s docks.


Growing Presence Dock-by-Dock


We’re deepening discounts on Level 1 Deck Washes — our most essential, high-frequency maintenance service. The goal? Reclaim our visibility and reliability dock-by-dock across Ontario’s marinas.


Five years ago, I led a team of 15 and we serviced over 40 boats a week. I know that level of presence is possible again — not with flash, but with reliability, precision, and integrity.



Note: All polishing, compounding, and gelcoat protection services will remain pre-requisites for any seasonal contract.

Booking Is Now Open — Let’s Get Your Boat Ready


If you’re planning:

  • Off-season detailing

  • Laser paint removal

  • Pre-winter protection Or just want to talk about your service needs for 2026...

👉 Book Spike Now for a detailed in-person

consultation:



💡 This CA$250 consultation is fully credited toward any booked service and ensures we give your boat the exact care it needs.


Want to See What Spike Has Been Up To?


I encourage you to check out the energy I’ve been pouring into projects beyond the boatyard.📺 Subscribe to Spike on YouTube:https://www.youtube.com/channel/UCUhe1VsdFstP9ccgFG_Re4w

See how service, purpose, and resilience are just as powerful off the water.



🌊 We Beautify Boats — Precision, Integrity, and Service on and off the Water.



Let’s rebuild our industry, one clean deck at a time.

Let’s restore boating service person presence we once had.

Let’s get 10 people working full-time on boats by March 2026.


It starts now. And it starts with you.

Full Boat Detailing Assessment by Spike
CA$250.00
2h
Book Now

 
 
 

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